The Local Guys 2025 Product Review Awards Campaign

As part of my role at The Local Guys, I led the development and execution of the 2025 Product Review Awards Campaign. This campaign aimed to celebrate the award win while engaging both Franchise Partners and customers through a structured social media and email marketing campaign. It was a great example of integrating video marketing, email campaigns, and social media strategy to drive engagement and highlight customer appreciation.

Concept Development

We wanted a personal and engaging social media video where Franchise Partners could thank their customers for their reviews, as these reviews were key to winning the award. The videos were recorded selfie-style in portrait orientation, resembling a FaceTime call for authenticity. To build excitement, a 7-day countdown was introduced before the video’s release.

Scripting & Franchise Partner Participation

I collaborated with the Marketing Team to draft a script for the Franchise Partners to read out, ensuring a consistent yet personal message. I then sent a mass email to the franchise network, inviting them to submit their videos.

Video Production & Editing

After collating the submitted footage, I edited the final video, selected royalty-free music from Pixabay, added subtitles for accessibility, and ensured a polished final result.

Marketing & Release Strategy

The Marketing Team designed social media countdown graphics for posts & Stories, the video thumbnail, and an EDM campaign.

Two separate EDMs were created, one for the Australian audience and one for the New Zealand audience.

A structured posting schedule was developed for the 7-day countdown and video release.

Campaign Asset Distribution

I coordinated the distribution of the campaign assets by providing Franchise Partners with a Dropbox link containing social media graphics, captions, and the final video, ensuring they had everything needed for seamless promotion.

Launch & Engagement

The campaign successfully rolled out, with the video officially released across social media, allowing Franchise Partners to publicly express their gratitude and reinforce a strong relationship with their customers.