The Local Guys 2025 Product Review Awards Campaign
Marketing Portfolio
Project Details
As part of my role at The Local Guys, I led the development and execution of the 2025 Product Review Awards Campaign. This campaign aimed to celebrate the award win while engaging both Franchise Partners and customers through a structured social media and email marketing campaign. It was a great example of integrating video marketing, email campaigns, and social media strategy to drive engagement and highlight customer appreciation.
Project Scope & Execution
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We wanted a personal and engaging social media video where Franchise Partners could thank their customers for their reviews, as these reviews were key to winning the award. The videos were recorded selfie-style in portrait orientation, resembling a FaceTime call for authenticity. To build excitement, a 7-day countdown was introduced before the video’s release.
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I collaborated with the Marketing Team to draft a script for the Franchise Partners to read out, ensuring a consistent yet personal message. I then sent a mass email to the franchise network, inviting them to submit their videos.
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After collating the submitted footage, I edited the final video, selected royalty-free music from Pixabay, added subtitles for accessibility, and ensured a polished final result.
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The Marketing Team designed social media countdown graphics for posts & Stories, the video thumbnail, and an EDM campaign.
Two separate EDMs were created—one for the Australian audience and one for the New Zealand audience.
A structured posting schedule was developed for the 7-day countdown and video release.
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I coordinated the distribution of the campaign assets by providing Franchise Partners with a Dropbox link containing social media graphics, captions, and the final video, ensuring they had everything needed for seamless promotion.
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The campaign successfully rolled out, with the video officially released across social media, allowing Franchise Partners to publicly express their gratitude and reinforce a strong relationship with their customers.
