About Me

I’m a digital specialist with a passion for combining creativity and technology to craft meaningful online experiences. After earning a Bachelor of Information Technology from the University of South Australia, I began my career launching WordPress websites as a freelancer. Over the years, I’ve expanded my expertise across web design and development, digital marketing, and e-commerce, building a well-rounded skill set through experience in a marketing agency setting as well as in-house roles as a Marketing & IT Manager and E-Commerce Manager.

My specialties include website design and development using WordPress, Shopify and Squarespace, executing SEO campaigns, and implementing user-focused UI/UX strategies. I’m skilled in managing website hosting and running Google and Meta (Facebook) Ads to maximise results.

Additionally, I’m experienced in integrating and executing marketing tools such as email marketing to enhance functionality and engagement. These technical capabilities are complemented by my strengths in leadership, project management, and effective communication with internal teams, clients, and stakeholders.

What drives me is creating solutions that deliver results while keeping the end-user experience at the forefront. Whether it’s optimising websites for search engines or developing digital marketing strategies, I approach every project with a focus on innovation and impact.

Inspired by the fast-evolving digital landscape, I embrace emerging trends and tools to keep my work innovative and impactful, all while remaining committed to creating meaningful online experiences.